Something wicked has officially come our way: Vans latest Harry Potter collection has arrived.
The renown footwear and apparel company launched its newest line of shoes and clothing inspired by J.K. Rowling’s beloved wizarding world.
In April 2019, Vans gave fans a sneak peak of their collaboration across social media, which sent in the Harry Potter fandom into a frenzy.
Now Potterheads can unload their galleons on the entire collection – shoes, hoodies, backpacks, socks, shirts, and caps. The designs not only celebrate the famed Hogwarts houses – Gryffindor, Hufflepuff, Ravenclaw, and Slytherin – but other beloved magical objects, spells, and themes such as the Maurader’s Map, the Golden Snitch, Deathly Hallows, and Morsmorde.
Before the highly-anticipated released, Vans Senior Director of Global Merchandising Ashley Ahwah spoke with Forbes about joining the wizarding world family, how their talented designers were avid Potter fans, and hinted at other exciting releases slates for the rest of the year:
When we looked to approach this project, we’re like looking at our brand parallels and it was such a great fit. An example is like Vans did for skateboarding J.K. Rowling brought the Harry Potter series and really took the cultural niche that was really based on escapism and introduced it to pop culture.
I think when we first approached this we found how many of our creative teams were avid, avid fans. A lot of our designers within footwear and apparel read the books, knew all of the nuances and secrets behind the series and it was really amazing to see how they could put together a story across all of the book series into a collection of footwear and apparel.
From footwear to apparel, you can find the entire Harry Potter x Vans collection on the official website.